In the ever-evolving world of health and wellness, understanding the journey of herbal product development from concept to consumer is crucial. A new episode of our Herbal Explorations podcast delves into this fascinating process with Wilson Lau, interviewing Lisa Thomas, the Chief Commercialization Officer at Nuherbs. This insightful discussion offers a behind-the-scenes look at the nuances of formulating and sourcing high-quality herbal products, essential for anyone involved in the nutrition industry.
Lisa Thomas shares her unique perspective shaped by her background as a former professional soccer player and her extensive experience in the health and nutrition sector. She underscores the importance of nutrition in her personal and professional life and how it influences her approach to product development. The conversation begins with the genesis of a product idea, emphasizing the critical need to align with the target customer’s needs and the company’s mission.
Wilson and Lisa navigate through the various stages of product development. They highlight how initial concepts are brought to life through rigorous processes that balance creativity with scientific research. Lisa sheds light on the challenges encountered during formulation, such as ingredient compatibility and ensuring efficacy without compromising safety.
A significant focus of the episode is on the operational aspects of bringing a herbal product to market. Lisa and Wilson discuss the importance of scalability and supply chain management, particularly for small to medium-sized manufacturers. They explore how managing minimum order quantities, costs, and lead times are pivotal in maintaining a competitive edge in the market.
This podcast episode is a must-listen for anyone in the herbal product industry, from budding entrepreneurs to seasoned professionals looking to deepen their knowledge of product development. It provides valuable insights into the complexities of bringing an herbal product from an idea to a shelf-ready offering that meets the evolving demands of today’s health-conscious consumers.
For those inspired by this episode and interested in developing their own unique herbal formulations, Wilson and Lisa are ready to assist through Nuherbs’ Bespoke Extracts program. To learn more about how you can collaborate directly with them, reach out at bespokeextracts@nuherbs.com.
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